What may you upload to these services?
This is the one category where the buyer puts a file in, and that single fact moves the important paperwork from the pricing page to the terms and the privacy policy.
The question
Everywhere else in this category the user supplies a sentence. Here they supply an image, and three questions follow that nobody asks at checkout: what am I allowed to upload, what does the service acquire by my uploading it, and how long does the file sit there afterwards.
What we checked
- Terms of serviceWho holds rights in what the tool produces?
- Satisfied by
- An explicit grant of output rights to the user, and a narrow, stated licence back to the vendor for operating the service.
- Usually found
- Silence about the user's rights and a broad perpetual licence to the vendor covering promotion and model training.
- At stake
- Publishing anything made with the tool depends entirely on this paragraph, and it is never on the pricing page.
- Privacy policyHow long are prompts and generations kept, and can they be deleted?
- Satisfied by
- A retention period in days or months, a deletion route that removes rather than flags, and a plain statement about training use.
- Usually found
- No period at all, deletion described as account closure, and training use addressed in a sentence that could mean either thing.
- At stake
- Prompts in this category are the most sensitive record a consumer service can hold. Indefinite retention turns one breach into a permanent problem.
- Content policyWhat is prohibited, and is likeness transfer named?
- Satisfied by
- A published list of prohibited categories, with material involving real people's likenesses explicitly among them.
- Usually found
- A policy that bans the obvious and stays quiet about likeness, which is the one that decides whether the operator survives the year.
- At stake
- An operator vague about likeness is an operator one enforcement action away from taking your purchased credits down with it.
- Pricing pageAre the limits stated in units a buyer can count?
- Satisfied by
- Clip length in seconds, resolution in pixels, generations per day as a number, queue priority described in words that mean something.
- Usually found
- A credit balance with no stated conversion, and the word unlimited somewhere above a fair-use clause that contradicts it.
- At stake
- This is the difference between a subscription that finishes work and one that runs out on a Tuesday.
The upload clause, specifically
Every serious operator in this category has one, and the differences between them are legible even to a non-lawyer. Three shapes recur:
| Shape of the clause | What it signals |
|---|---|
| Upload restricted to material you created or hold rights in, with likeness of real people named as prohibited | An operator that has had this conversation with its payment processor and expects to keep it |
| Upload restricted in general terms, likeness unmentioned | Unfinished paperwork. The prohibition is probably intended and is unenforceable as written |
| Upload framed as permitted with consent of the depicted person | A service that accepts real people and has moved the entire risk onto the person uploading |
Our own position on the third shape is set out separately, on photo-based tools: those products are not checked here and will not be.
Verdict
Read the terms before the price
For image-to-video the pricing page is the least informative document in the set. What determines whether a subscription is usable is the upload clause, the width of the licence it takes in return, and whether uploads get a retention period separate from prompts. A vendor that prints all three is unusual enough that it should weigh heavily.
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Questions
- Which clause decides whether a tool is usable here?
- The upload clause. It sets out what you are permitted to put in, and it is the only place a vendor states whether the service accepts material depicting real people. A vendor that permits it has written itself a different risk profile, and the person uploading carries most of it.
- Is a licence to the vendor normal?
- A narrow one is unavoidable — a service cannot process an image it has no permission to process. What varies is the width: operating the service, versus promoting it, versus training on it in perpetuity. All three appear in this category and they are three different bargains.
- Why does retention matter more here than elsewhere?
- Because the input is a file you made rather than a sentence you typed, and files persist in more places. A policy that states a retention period for uploads, separately from one for prompts, is doing more than most.